Its creators have unveiled the proposal. They claim it will require a shift in power, they claim it will take over from MP3, da da duuuum.
It’s called MusicDNA and will go into testing around Autumn and they plan to have it properly launched by Winter. It allows some really cool stuff, music fans will be able to download complete artist packages, the music (don’t forget the music), videos, pictures, an option to buy some merch, and access to official Twitter and blog posts written by the artists, reports BBC news.
Labels that have signed up, pretty impressive list, Rough Trade (The Strokes, Mystery Jets, The Prodigy), 4AD (TV on The Radio, Bon Iver, The National), Matador Records (A.C Newman, Belle and Sabastien, Sonic Youth) and XL Recordings (Vampire Weekend, Radiohead, The White Stripes)
Unveiled by representatives at the Midem Industry Conference in Cannes, MusicDNA aims to be an ever-growing format which will have new information added to it as time progresses. Developer and creator Dagfinn Bach, said that the format was more versatile than normal MP3s.
“We can deliver a file that is extremely searchable and can carry up to 32GB of extra information in the file itself,” Bach explained. “And it will be dynamically updatable so that every time the user is connected, his file will be updated.”
This format is bound to get some stiff competition from the iTunes LP format which also groups music and related content.
We think this is simply fantastic in everyway. No more having to stumble around the web looking for cool band content. Download the album and the content comes with it, YES PLEASE!!