Heita! What Heita? [Updated AGAIN]

Driving around Johannesburg we have noticed that various street corners, highway walls, building sides, basically anything that is a big enough surface has Heita! written all over them. Now being an inquisitive soul we decided to make use of Google (also hoping that they have an effective search strategy behind this).

Low and behold there they were! And then as if the Heita! gods were smiling down upon us we saw their advert (find them all on their YouTube Channel; what can we say besides the fact that we love Google and its many uses) and that just got us. What can we say besides that we are very intrigued. Can anyone help out us? The suspense is killing us.

[Update: It seems that speculation is rife on Twitter and there are mentions that Telkom could be behind this... Wonder when the news will be revealed. Only time will tell if this is a well thought out campaign or an epic fail.]

[Update 2: Word around the water cooler is that Telkom mobile will launch on 14 October. Only a few more days wait and then we know for sure]