We have covered Dead Space 2 in some detail recently, but their new teaser campaign is definately something worth checking out. They have taken a reaaly fun approach here… interviewing mom’s to see what they thought of Dead Space 2.
Their findings? Your mom will hate it – which is a huge driver for you to get it! Classic reverse psycology. Check out the video below as well as a behind the scenes video below that or head to www.yourmomhatesthis.com

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