For a while now people have been using Facebook Places to check-in to venues they frequent. While this has been a great way to share your location with friends and tag those who are out and about with you, we had been waiting to see if Facebook’s answer to Groupon would be rolled out to our local market.
‘Places’ has proven pretty successful with 425 000 unique weekly ‘check-ins’ in South Africa, and now the social networking powerhouse is introducing Facebook Check-in Deals.
Cell C, in conjunction with their digital creative agency, Trigger/Isobar, will become the country’s first mobile operator to partner with the network service when it launches its location-based service Facebook Check-in Deals in South Africa today, 1 September 2011.
By simply ‘checking-in’ to a location, using Facebook’s mobile platforms, consumers can take advantage of great deals offered by participating vendors who are Cell C, Avis & GM.
‘It is another proud first for the company,’ said Simon Camerer, Cell C’s Executive Head of Marketing. ‘Cell C will be one of only three launch partners and the only mobile operator to partner with Facebook Check-in Deals in South Africa, when the service is introduced to the local market on 1September.’
Camerer noted that ‘South Africa is one of the highest Facebook Mobile using nations in the world, therefore it would only be natural to look at this environment to connect with customers and in this instance, offer them great value deals through Facebook Check-in Deals.’
Cell C has put together awesome, completely unique Facebook Check-in Deals which will be offered exclusively to Facebook users who follow the ‘check-in’ and redemption process.
The first deal at R129p/m over 24 months includes and Nokia C3 handset with 100 off-peak minutes per month on Casual Chat 100. As an added bonus, customers will also receive 2GB of data p/m over 12 months and a 7.2Mbps USB speedstick.
The second deal is equally attractive. For only R99p/m over 24 months customers can get their hands on the Nokia E5 handset with 100 off-peak minutes p/m on Casual Chat 100. As an added bonus, customers will also receive a 7.2Mbps capable Cell C speedstick with 3GB of once-off data, which is valid for 365 days.
The two deals will be available through Facebook Check-in Deals from 1 September 2011 to 30 November 2011 at Cell C stores countrywide.
This is a truly exciting day here at PixelVulture because not only has one of the biggest things in the local Facebook market launched, but we have been very closely involved in this whole process seeing as both myself and Matt work at trigger/Isobar. here we go for the next 3 months of our lives…Facebook Check-in Deals…its going to be a thing!
Look out for the next post which will have a step-by-step guide to using Places and Check-in Deals.
