It’s official, Microsoft Internet Explorer 6 is DEAD. To be honest it’s about time. Ask any web developer and they will concur enthusiastically. Microsoft has been continually improving their browsing experience over the years yet a large amount of people continued to use the 10 year old IE6.
However IE6 has now kicked the bucket and Microsoft are running a super cool campaign in which you need to use all your detective skills to find out who murdered IE6.
The purpose of the campaign is to change perceptions of Internet Explorer as well as educate users the amazing features the kickass new IE9 has. In order to build brand loyalty and experience of a product you have to enable users to use the product. The campaign sends users on a hunt for who killed IE6 all over the web with the answers hidden in websites such as FNB, YouTube, EWN etc.
Users participating in this campaign will a range of receive clues on the website and have to enter the answer/word on the website which solves the clue. For each clue they get right, users will receive a letter for a anagram which will answer the mystery of who killed IE6. Once all the clues have been solved users will have all the letters and will be able to submit their answer for the anagram. Additionally there are 2 blocks which will require users to choose an avatar and share the campaign as well as download the latest version of IE in order to ensure that they have the latest tools in order to solve the case. All blocks need to be completed in order to unlock every letter and the entry field for users to enter their answer.
The crime scene was discovered at Tech-Ed and the clues are initially released on the website. Hints to the aforementioned clues are then seeded on both Facebook and Twitter. The insider is found on Twitter, he provides clues and help to any who ask for it. Occasionally the insider will refuse to help or they are capable of providing an answer which will fast track users to solving the case.
You can win the grand prize of R20,000 by solving all of the clues and entering the correct answer. Just go to www.iecrimescene.co.za and register on the website. There are also weekly prizes of R1000 to random participants.
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