Google Algorithm to filter out sites with too many ads

Do you have a lot of ads on your website? Google‘s new and improved search algorithm, which is designed to favour sites that maintain a good balance of content and ads, could automatically filter it out of search results pages. The change comes after complaints of searches regularly turning up sites that have loads of ads and minimal content.

The search engine will show more high-quality websites by downgrading pages that display too many ads, according to a blog post from Google engineer Matt Cutts. High-quality sites will also be rewarded, encouraging “a healthy web ecosystem.”

Personally I think this is great, I’m tired of finding pages that have hardly any content on or require you t click through15 pages to read the full article while blinding you with crappy flashing banner ads. It’s ironic however that 98% of those crappy banner ads are through Google’s own content network… Anyway, check out this video from Mashable with some more info about the changes: