Introducing a brilliant partnership between Moleskin and Evernote bridging the real and digital world.
If you are like me you have hundreds of notepad / sketch apps on your iPad/iPhone. They all have different features, pros and cons. None of them quite live up to the all important ability to fully simulate the experience of good old paper. This insight drove a really awesome collaboration between Evernote (one of the most popular note taking apps) and Moleskin one of the best known physical notebook manufacturers. This collaboration allows each party to benefit from each other and provide an excellent note taking solution to the consumer.
Moleskin faces several issues the biggest being the rise of tablets and smartphones and the ability for these devices to replace the traditional notebook with apps that provide more flexibility, allowing access to media rich notes from a range of devices. Partnering with Evernote mitigates this with their excellent cross device / cloud based notes. Even better is the 3 month pro account that you get with your Moleskin notebook which helps drive repeat purchases and loyalty.
While the stickers (used as digital tags) and the specially designed photo friendly paper sound cool, its hardly a deal breaker – you could use any notebook to do this. However the concept is just such a great one, blending the physical world with the digital one in a seamless solution that provides tangible value to the consumer – that I will happily pay for!
It doesn’t look like it is available in SA yet, however it is on pre-order in Australia and you could get it shipped here. I want one. Now.