Now this is what we call pure dedication: getting married in an apple store. Most try to keep this day as private and  special as possible, but not this couple. They actually do the whole ceremony amongst store assistants and shoppers.

Not only is the speech read off of an iPhone, but the gentlemen marrying them is dressed in stereotypical Steve Jobs gear. He further quotes Steve Jobs and mentions that everyone is “gathered here today to look for new iPhone cases.” Nothing says I love you and want to spend the rest of my life with you that those words.

It seems that we are spawning a whole generation of people who ascribe too much meaning to brands. Wonder where they will be spending their honeymoon? Ikea?