Men and their football get celebrated through Heineken campaign

Men have their sacred time. No one is allowed to interrupt them when an important match is on, except when its their girlfriend, lecturer or boss. Heineken took it upon themselves to remind men of the sacrifices that they make.

This is the idea for this phenomenal Heineken campaign where boyfriends, students and journalists were taken for a ride. They had to sacrifice watching the UEFA League Match between Real Madrid and AC Milan to go to a mock poetry/classical music event. This was filmed and broadcast live on SKY Sport and needless to say the ripple effect had started.