The World Cup doesn’t start for another 10 days, but it’s starting to dominate the web, particularly in the UK. Search terms are a great way to measure current interest levels across the web.

According to the trend-watching analysts at Hitwise, at least 20% of all searches in the UK last week contained the words “world cup.” Altogether, the World Cup was the subject of around 25,000 individual search terms.

In web search terms, this interest from searchers is nothing short of explosive. Hitwise has identified these top searches from World Cup fans:

• world cup 2010 (4.98% of all UK Internet searches containing the phrase ‘world cup’)
• world cup (3.70%)
• world cup 2010 dates (3.28%)
• england world cup fixtures (1.77%)
• world cup fixtures (1.64%)
• fifa world cup 2010 (1.36%)
• world cup groups (1.10%)
• world cup 2010 wall chart (1.10%)
• fifa world cup (0.74%)
• world cup fantasy football (0.73%)

World Cup search terms continue to grow tremendously across the globe, as shown by this graph from Google Insights: