The various Old Spice adverts have been making their rounds and women the world over are answering the question of whether their men should smell like a real man ala Old Spice.

The whole campaign started in February 2010 and the original video titled ‘The Man Your Man Could Smell Like’ (the above is a follow-up to the original) has had more than 19 million views. The follow-up video called ‘The Return Of The Man Your Man Could Smell Like’ has seen its fare share of views, adding more than 7 million views in a few weeks. This campaign is popular and world domination are in sight with press and media jumping on the bandwagon.

Visible Measures adds that this is the fastest-growing online video campaigns of all time and that it has grown in strength and popularity.

Where Old Spice earns their Brownie Points is through realising that brands don’t make videos viral, that users make them viral. Using everything from Facebook, Twitter, YouTube and various smaller social networks, ensured that the campaign spoke directly to you, while also covering and integrating into all social platforms seamlessly.

Instead of creating something shocking or disturbing (these are those WTF moments where you tend to click the share button; we are all guilty of this), this campaign is positive and just plain fun. No trickery whatsoever. The Old Spice Man was created, we got to get to know him and now we all want to become a part of his life. Just plain genius.

Here are some Twitter responses that the Old Spice Man did (there are loads more)