Before you misread the title and wonder if JC Penney stores will have CCTV cameras installed in the cubicles, breath. This isn’t happening at all. Instead JC Penney, has created an online / Augmented Reality (AR) / virtual dressing room, where young girls can virtually try on the clothing.

This is a pretty nifty idea, I know that this is one HUGE hurdle that I need to overcome every time I buy clothing online. The ‘Will it look good on me? Does the colour suit me?’ feeling that I get when I am about to click the ‘add to basket’ button. Lets face it no one has the perfect bodies that mannequins have, or the perfect features and curves that models have or can judge if something will suit us by looking at a picture of it on a hanger. So this at least does take some of the guess work out of online clothes shopping.

But to make it perfect it would be great if a site could actually show me what that piece of clothing will look like on me (even mimicking sizing etc). But till that day comes its either this AR site by JC Penney or me getting surprised when I open a box from asos. If you can solve this dilemma I promise to use your site, as inspiration feel free to use this virtual changing room.