This needs to be said. It grinds me when brands say that their videos are viral; really? You think that you have the control to say that something is viral? We, the users make something viral. Not you. Anyway, that is a post for a different day. Today we are talking about this great way that Tipp-Ex has used its Branded YouTube channel.

This is a video where the hunter gives the viewers the options to rewrite history; with the help of Tipp-Ex ofcourse. You can tell him what your suggestions are rather than making him kill the bear (PETA will love you for this). And its as simple as us seeing what the hunter and the bear get up to. (We did get  404 Error when we asked the hunter to scare the bear. Pity.)

Get started on your Tipp-Experience now. Enjoy  watching this very unlikely pair dance and gather berries.

Granted this isn’t a new way to use video content, think along the lines of Burger King’s Subservient Chicken, but in our books its still pretty awesome and it’s fun.