Does getting paid to manage Facebook & Twitter accounts all day sound like your sort of job? Well there is a lot more to it than that. If you want to know what sort of skills you need in order to become a social media strategist or community manager then you have come to the right place.

Most people don’t have the social steam to power a presence on Google+, Facebook, Twitter, LinkedIn andTumblr. Sure, there are handy apps like Twitterfeed and Hootsuite that can help spread one post to all of your networks, but that ignores the individual strengths and weaknesses of each platform.

If social media was a high school, who would the jock/nerd/teachers pet be?

Brands use social media. They have pages, feed, likes, comments, updates, tweets, etc (they tick all the right boxes), but do they use social media to its full potential? Probably not.

Take a listen to this quick talk by Gary Vaynerchuk, who mentions that brands will need to … Continue Reading

It goes without saying that Facebook is the network du jour, but even though the reigning champion’s user stats keep soaring, social networking as a whole might be leveling off. Nevertheless, there are still scores of other highly competitive social sites that are waxing and waning; and different networks and apps … Continue Reading

Google has announced that they will be adding a new feature to their search results, the ability for users to “like” the results served to them by clicking the +1 button. Google has been trying hard to make search results more personal, more social with your friends opinions shaping the results that you see, this is a big step in that direction.

Here is a video from Google introducing the new feature:

What is very interesting is the effect this will have on Adwords paid search ads. Not only will marketers now be trying to get cheap clicks, but now they will be trying to get users to recommend their services and adds, providing a tangible amount of influence to their friends. The big question is “Will ads that have lots of +1′s perform better?” The only downside to this is that it will only work with you Google/Gmail/Gtalk contacts. It would be really cool if you could integrate your real friends through Facebook or at least your twitter contacts.Anyway its definately something to keep a close eye on.

You can try it out here at Google Experiment

Privacy concerns are always around when it comes to social media. How much is safe, what information is being shared, what could be done with this info… thoughts like these were probably the catalyst for this spoof video. Here all social media platforms are seen as government infiltration and … Continue Reading