The typical way to promote a product or service has often centred around placing a large poster in a public place or running a commercial on a collection of television channels. However, ambient advertising has turned this norm on its head and has gone for the approach of getting people to recognise a product by advertising it in places where you ... Read More »
With 2012 statistics claiming video to be the 6th most popular content marketing tactic (behind social media, website articles, eNewsletters, Blogs, and case studies respectively), its popularity is only expected to rise. Marketers around the world are capitalising from the likes of YouTube and Vimeo to promote their product, share their knowledge and educate their audience. Not to mention to ... Read More »
Do you have a lot of ads on your website? Google‘s new and improved search algorithm, which is designed to favour sites that maintain a good balance of content and ads, could automatically filter it out of search results pages. The change comes after complaints of searches regularly turning up sites that have loads of ads and minimal content. Read More »
Digital marketing has caused quite a stir across the marketing landscape over the last 20 years. A totally different beast to traditional advertising (TV, Radio, Print etc), digital marketing has grown over the years from a tactical/experimental execution into an essential part of every campaign’s media mix (often taking preference over other traditional channels). With digital forming such a huge ... Read More »
We are all athletes in our own right. We are all after hours athletes according to PUMA. And to celebrate the inner sporting god within us an aptly (global) campaign called PUMA Social has hit various cities around the world. We went, we saw and we conquered. Read More »
TED, known for their inspiring and thought-provoking speeches, has announced their top 10 winners of the inaugural "Ads worth spreading". Read More »
We have covered Dead Space 2 in some detail recently, but their new teaser campaign is definately something worth checking out. They have taken a reaaly fun approach here... interviewing mom's to see what they thought of Dead Space 2. Their findings? Your mom will hate it... Read More »
PixelVulture Gaming // Tech // Reviews // Anything Geeky