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How search marketing has driven ATL creativity

FundamentalsofCreativity-07

Digital marketing has caused quite a stir across the marketing landscape over the last 20 years. A totally different beast to traditional advertising (TV, Radio, Print etc), digital marketing has grown over the years from a tactical/experimental execution into an essential part of every campaign’s media mix (often taking preference over other traditional channels). With digital forming such a huge ... Read More »

A look back at 2010 – New Google video

google2010

Recently we did a post on data released by Yahoo for the world's most popular search terms in 2010. Well Google has just released this video showcasing the year that was 2010 through the eyes of Google Search. Really cool video for a really cool year. Read More »

Heita! What Heita? [Updated AGAIN]

Heita!

Driving around Johannesburg we have noticed that various street corners, highway walls, building sides, basically anything that is a big enough surface has Heita! written all over them. What can we say besides that we are very intrigued. Can anyone help out us? The suspension is killing us. Read More »

Google Flu Trends

flu

It seems that when people get the flu we search for terms associated with this disease and use the search giant to either look for cures, treatments or the like. Anyway, Google has taken note of this and have created their very own Flu Trends in which they have said that there is some correlation between the amount of searches and the amount of people who are feeling the wrath of the flu. Read More »

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