I wonder what is up with all my car videos of late. But it really does seem like the car manufacturers are stepping up and doing some really awesome campaigns. I approve of this out of the box thinking.

Anyway, here it seems that BMW is taking subliminal advertising in a movie theater to the next level, by actually burning their logo into the eyes of movie goers. Where do you stand? Do you think this is taking it too far or is this approaching an old medium in a new way?

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