New Scrabble ad: Only the French would dream this up.
I came across this today and am still a little speechless. I don’t know what to make of it. It’s the new Scrabble ad by Ogilvy and Mather, Paris. From what I can tell, it’s part real-life activation, part ad. I’m not sure if it’s genius or a joke. Either way, if I saw a giant squid coming out of a building, I would stop and stare.
Scrabble : THE BLOCK PROJECT from paranoid on Vimeo.
| Print article | This entry was posted by Tracey Milne on November 8, 2010 at 10:25 am, and is filed under Advertising. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
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